LAUNCHED IN SARASOTA by total girlboss and avid traveler Veronica Rosas, the business executive inevitably found herself wanting clothing she could slip on quickly at the hotel, wear to the gym and then head out for dinner without having to ever change outfits or sacrifice comfort. “Being a constant traveler and dressed up all day wearing business suits—by the time I got off the plane and checked in to the hotel, I just wanted to put something comfy on so I could transition to working out, then grabbing a bite to eat,” she says. “I knew right then and there, I wanted to create something so that I didn’t have to keep changing into multiple outfits.”
Not only is Rosas changing the activewear game, allowing us to pretty much sport leggings 24/7, but, more importantly, she’s ensuring that they last through the rigors of wearing time and time again. Her wardrobe is designed for ease of motion even during our sweatiest pursuits. Sleek sculpting action, total smoothing and major support means no budging, from burpees to boxing. Rosas achieves this with form-flattering cuts, shaping fabrics, and state-of-the-art manufacturing processes for all her premium-quality, high-performance products. “We only use flatlock stitching for all our leggings,” she says, “which is especially important when you’re stretching or doing a lunge, mostly to avoid that moment squatting down and ripping your pants.” Flatlock stitching, granting strength without bulk, ensures that leggings hold up and last for a long period of time. And with four-way stretch technology, moisture wicking and pilling-resistance, say goodbye to ugly peeling and those little pebble balls. All pieces are made in the US and provide UPF 50+ for the fitness buffs who enjoy working out in the Florida sun. There are currently two lines, with the Signature Collection made from a super-soft, luxe material designed for more basic, everyday looks. All the solid colors you’d need, you can throw on with a printed top or added accessory to dress it up or dress it down. “When I had the vision of creating the legging, it came from the classic color scheme that I love.” says Rosas, noting that classic combos in blacks, grays and bold colors will never go out of fashion. “I always wanted the collection to be timeless and be versatile so that if you wear your legging with a sweater, it all still goes.”
The Eco-friendly line is sustainably made from recycled plastic bottles into a lightweight material, the Eco-Friendly line brings fun colors and novelty patterns for the edgy-chic statement tight you’ll want to wear to barre class and your post-workout coffee date. “With everything going on in the world today, it’s important to me to be environmentally friendly and help the ecosystem anyway I can,” says Rosas.
Yummy & Trendy’s revolutionary pieces for achieving your fitness and fashion goals can be found on its website, but you’ll also stumble upon them in pop-up shops, yoga studios, boutiques and specialty retailers in Sarasota.
Read more: http://bit.ly/2G4WmzL